You're Doing the Work in Korea.
It's Not Working.
You team is busy. Your partners smile.
But nothing moves. That's friction.
I find it. Then we fix it.
What's Blocking You
It's not culture. It's not strategy. It's friction.
A 7-stage. One map. No more guessing.
I show you where it breaks.
Then we fix it.
The Friction Funnel
What I Do
The Real Reason You're not scaling in Korea
In this one-minute breakdown, I'll walk you through the 7 friction stages that block Western companies, even those with funding, teams, and plans.
Find you stage
Learn what's breaking.
See what to do next.
The 7 Friction Stages Blocking Western Growth in Korea
"Things seem fine". But results say otherwise.
Stage 1: Unaware
Stage 4: Growth Mirage
Activity ≠ traction. You look busy, but conversions lag.
Every team expanding into Korea is in one of these 7 trust stages. Most just don't know which.
Stage 2: Exploring
You feel something's wrong, but keep asking intead of acting.
Stage 3: Not Ready
You see the problem. Bu not one's align to fix it.
Stage 5: Friction Fog
Everything feels stuck. No clear next move. Trust is slipping.
Stage 6: Strategic Fit
You see the problem. Bu not one's align to fix it.
Stage 7: Truste Partner.
You're scaling. Trust is compounding. It's working.
Not sure which one’s for you?
Take the Friction Map™ and we’ll guide you to the right next step.
Your Friction Fix ToolKit
Pick the bundle that matches your Korea expansion stage.
Bundle Stages 1-3: Korea Entry Pack
You’re exploring. Something feels off.
This gets you clarity.
✔️ Expansion Friction Map™
(7-stage diagnostic.)
✔️ 1:1 Friction Debrief Call (60 min)
✔️ Internal Readiness Scorecard
✔️ Cultural Risk Checklist
✔️ Option to upgrade to full audit
Bundle Stage 4-5:
Fix the Friction. Fast Track
You’ve launched, but it’s not working. Let’s find the block.
✔️ 2-Hour GTM / Partner Diagnostic
✔️ Full Friction Audit Report
✔️ Custom Friction Map™
✔️ Market Message Recalibration
✔️ Distributor Replacement Playbook (consult first for Industry)
You’ve realigned. Now you’re ready to grow, with a partner you trust.
✔️ Monthly Advisory Calls
✔️ Friction Monitoring + Stage Shifts
✔️ Strategic Deal Reviews
✔️ Partner Performance Tracking
✔️ Execution Planning Across Korea/APAC
Bundle Stage 6-7:
Strategic Partner Advisory
$250–$750
$1,250–$3,500
From $5,000/month
Start With the Entry Pack
Book Your Friction Audit
Apply for Advisory Retainer
What Clients Say
Hear how mid-market companies are conquering Korea’s complexities and driving growth with Laura’s on-the-ground strategies
The 2-Hour GTM/Partner Diagnostic was worth every minute. Laura’s Full Friction Audit Report and live workshop cut our launch timeline in half. Her insight into cultural nuances saved us from costly missteps
David Lee
Working with Laura was a game changer, enabling us to navigate cultural differences effortlessly. The 90-Minute Shift Workshop was a game-changer for our team.
Maria G.
Head of Communications
★★★★★
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★★★★★
Laura’s workshop distilled 16 years of Korea expertise into an engaging, bite-sized session. The interactive role-plays on communication styles gave us instant confidence when negotiating with Asian partners. Truly transformative.
Laura combines operator experience with high-level advisory skills. Her Strategic Partner Advisory retainer keeps our APAC expansion on track. The monthly calls, deal reviews, and performance tracking have become indispensable.
Head of Sales in a scale up startup
VP Business Development F&B Brand
David. F.
Regional Head APAC Team