Fix Your Friction.
Scale in Seven Simple Steps
A clear, seven-stage framework to spot roadblocks,
solve them fast, and grow in Korea.


Stage 1: Blind Spot
What's happening?


Stage 2: Sense of Unease
Everyone agrees there’s a problem but argues over why. Resources scatter. Progress halts.










You track the wrong metrics. Teams stay busy yet miss real growth signals.
Momentum falters. Teams lose sight of the next right move.
You’ve solved immediate problems. Now you need an embedded expert to compound gains.
You believe everything’s fine until growth stalls. You miss the subtle leaks in your process.
Friction Diagnostic™
You received:
• 90-minute deep-dive with leadership
• Data review of sales, ops, partner reports
• Invisible Friction audit pinpointing top three leaks
• Executive summary with three instant actions to restore momentum
What's happening?
Teams feel the tension but can’t name the cause. Decisions stall and doubts grow
Friction Workshop
You received:
• Two-hour interactive session for up to six participants
• Guided Friction Mapping exercise to surface hidden blockers
• List of the five most critical issues
• Agreed action plan with clear next steps and owners
Stage 4: Busy & Baffled
Stage 3: Misalignment
What's happening?
Alignment Accelerator
You received:
• Facilitated workshop with up to five stakeholders
• Custom Friction Map visualizing root causes
• Consensus-driven roadmap that everyone buys into
• Accountability matrix assigning roles and deadlines
What's happening?
Metric Recalibration Package
You received:
• Full KPI audit and dashboard cleanup
• Definition of True North growth metrics
• Weekly scorecards highlighting real progress
• Coaching to apply insights in day-to-day execution
Stage 5: Slow & Confusion
What's happening?
Execution Sprint
You received:
•Four-week sprint with weekly one-on-one coaching
• Tactical playbooks for sales, marketing, operations
• Weekly accountability check-ins and real-time tweaks
• Sprint wrap-up report with lessons and next steps
Stage 6: Realigment & Rebuild
What's happening?
You know what to fix. Now you need repeatable processes and skilled teams.
Rebuild Blueprint
You received:
• Custom process documentation for key workflows
• Standard operating procedures for repeatable success
• Hands-on training sessions for frontline teams
• Quarterly health-check to keep performance on track
Stage 7: Trusted Partners & Compound Growth
What's happening?
What's happening?
Fractional Expansion Partner
You received:
• Ongoing monthly retainer
• Monthly strategic reviews with leadership
• On-demand support for negotiations and cultural coaching
• Unlimited access to proprietary tools (Readiness Diagnostic, Friction Map™)
Wherever you are in your growth journey,
let’s tackle the single biggest friction point
holding you back and driving real results.
"Hidden friction kills growth faster than any competitor can.
Our seven-stage framework uncovers it, fixes it, and fuels your expansion"




Contact Us
Connect with Laura and her team of expert team to discuss your B2B GTM strategy for expanding successfully into the Korean market.